Freshly Squeezed Juice

Do an experiment: Buy some oranges, juice them into a cup and take a sip. If you haven’t already realized it, fresh-squeezed orange juice tastes, looks, and feels completely different from store-bought OJ, even the high-end “not from concentrate” juice. The reason for that is, well, a little strange. After orange juice is squeezed, it quickly starts to spoil. This doesn’t give the OJ companies nearly enough time to process, bottle, ship, and sell it before it goes bad. In order to preserve the juice, the oxygen is removed from it (which will keep it good for up to a year). This process, which is called deaeration, also happens to remove nearly all traces of flavor from the juice.

Here’s where flavor and fragrance companies (the same ones that create perfumes) come in. In order to restore flavor to the juice, the OJ companies hire these scientists to devise what are called “flavor packs” that makes orange juice taste like itself again. This is also the reason why each brand of orange juice seems to have its own unique and unfailingly consistent flavor. Which begs the question: If artificial flavors are being added to orange juice, shouldn’t it say so in the ingredients list? Well, not necessarily. Since the flavor packs are all derived from oranges (even though the end result doesn’t resemble anything found in nature), their use doesn’t need to be disclosed on the carton.

With Conrad's Fresh Squeezed Juice Machines, you can rest assured your guests will be sipping the most real, delicious orange juice! Perfect for grown ups and kids, for making mimosas or for sipping as-is. Contact us today to arrange your fresh squeezed juice bar!